Leads Up 150% For UK Based B2B Printing Company.

Campaign Type:

Lead Generation

Industry:

Printing

Location:

Channels:

LinkedIn Ads, Google Ads, Microsoft Ads

Our UK based client runs a printing company that focuses on the corporate market (b2B) e.g. business cards, branded clothing, pens stationery etc. His personalised stationary arm of the business was tanking but he couldn’t put his finger on why. He was getting the same leads but lower conversions.

How we did it.

Our initial engagement with this client stemmed from our FREE Digital Marketing Audit offer. We conducted an in-depth assessment of their operations, highlighting both their strengths + weaknesses + untapped opportunities. They opted to give us a try on the back of that.

Strategic Approach

LinkedIn:

Better Ad Creatives:

We developed a range of more visual ads showcasing high-quality stationery items.

Group Participation:

Engaged in relevant groups and forums to understand market needs and showcase expertise.

Improved Targeting:

Tore down his current targeting, refreshed it. We narrowed our audience & focused on key decision makers.

Google/ Microsoft Ads:

Dynamic Search Ads:

Enabled DSA’s to ensure visibility across relevant searches

Remarketing:

Deployed evergreen remarketing stacks targeting previous website visitors with specific product categories they showed interest in.

Ad Copy Testing:

Test and test again! We split tested everything & optimised all ad copy pulling out the low performers and retaining strong ads/ copy/ keywords.

Conversion Rate Optimisation

A/B Testing & User Behavior Optimization

Utilized A/B testing on product pages to understand user behaviour and optimised accordingly.

Fast-Checkout Implementation for Repeat Customers

Implemented a fast-checkout option for repeat buyers to streamline the purchasing process.

Enhanced Product Content & Visual Optimization

Enhanced product descriptions with engaging visuals and thorough specifications.

Conclusion.

Despite receiving consistent leads, the company faced declining conversions, which we addressed through a targeted overhaul of their digital presence. By enhancing LinkedIn ad creatives, refining targeting to key decision-makers, and engaging actively in relevant groups, we significantly heightened brand visibility and expertise

Additionally, on Google and Microsoft Ads, we optimised ad copy and implemented dynamic search ads and remarketing strategies. The implementation of A/B testing on product pages and a fast-checkout option further streamlined the user experience helping to revitalise their digital marketing efforts while driving substantial business growth.

Our partnership will identify your company’s strengths, areas for improvement, and untapped potential.

To gain similar insights, simply get in touch to uncover valuable opportunities for your business.

Results.

150%

increase lead conversions

74%

increase conversion rate

51%

decrease cost-per-acquisition