PURFLO — RECORD SALES MONTHS.

THE CHALLENGE

Sales had hit a plateau. Spend was spread too thinly across too many products — diluted everywhere, decisive nowhere.

WHAT WE DID

Overhauled the advertising structure. Concentrated budget on key growth SKUs instead of spraying across the catalogue — more impactful targeting, more meaningful results per pound.

THE RESULTS

Best-ever sales months. Category leadership across multiple lines.