Rebuilt listings — new imagery, SEO-tuned titles, bullets and descriptions — lifting conversion rate by 3%. Layered on a tightly targeted Sponsored Ads plan timed for peak quarter.
Overspent and underperforming. Campaigns were so poorly managed and unprofitable that Roberts had paused Amazon ad spend for nearly a year.
Rebuilt listings — new imagery, SEO-tuned titles, bullets and descriptions — lifting conversion rate by 3%. Layered on a tightly targeted Sponsored Ads plan timed for peak quarter.
#1 in Portable DAB and #1 in Internet Radios. £541K in ad revenue over three months.