650% Lift In ROI Success For Apparel Ecommerce Client.

Campaign Type:

Ecommerce

Industry:

Apparel

Location:

Channels:

Meta Ads, Google Ads, Amazon Ads

Here’s a snapshot of our success with an e-commerce apparel client! They approached us with dwindling sales, diminishing basket values, and escalating costs per sale, despite having an agency managing their digital marketing for 18 months. Was it the economy, the products, or is the agency not meeting the challenge?

How we did it.

The client made an initial approach requesting a digital marketing audit of their account. Once they came onboard, we conducted an exhaustive analysis of analytics data and digital channels including Google, Meta, and Amazon.

Strategic Approach

Competitor Audit & UX/CRO Optimization:

Audited competitors + performed UEx/CRO analysis on website/landing pages.

Long-Tail Keyword Strategy & Ad Creative Enhancement:

Refined keyword strategies focusing on long-tail keywords + revamped creatives and ad copies.

Offer Campaign Launch & Email Marketing Automation:

Initiated a series of offers/deals + implemented email marketing sequences to target potential and past customers.

Advanced Retargeting Strategy & UX Improvements:

Developed intelligent retargeting stacks and suggested improvements in website user experience.

Conclusion.

By conducting a comprehensive digital marketing audit and meticulously refining tactics across various platforms, we not only addressed immediate sales declines but also enhanced overall market engagement.

Despite previous management by another agency, our strategic intervention propelled a dramatic turnaround, emphasising our adeptness in digital optimisation and strategic marketing.

We begin our partnership with an in-depth assessment about where our clients excel, the aspects they can improve, and the opportunities they haven’t yet leveraged.

To experience the same benefits, get in touch. This comes with no commitments, only valuable discoveries.

Results.

650%

lift in ROI

48%

increase repeat purchases

38%

decrease cost-per-acquisition